Microsoft tells Windows 10 users they can never uninstall Edge

 Microsoft tells Windows 10 users they can never uninstall Edge

In the annals of brilliant sales techniques, Microsoft doesn't always get good reviews.

Even when it's a fine product to sell.

Over the previous couple of weeks, I have been banging my head against several floorboards as I've listened to readers complaining about what they see as Microsoft's sneaky maneuvers. Specifically, concerning the new Edge browser.

This is a really good browser. It's like Chrome -- Redmond based it on the Chromium platform, in any case -- but it's better.

Microsoft has, however, been annoying Windows 10 users by making it very difficult to ignore -- or maybe eliminate -- Edge. Some believe Edge is stealing their Chrome data.

Even those still on the terminal Windows 7 system are annoyed.
One reader even described Edge as malware due to the way Microsoft tried to force his wife's Windows 7 system to adopt its new browser.

You might imagine Microsoft could rethink this strategy. you would possibly imagine lava of conscience will have drifted over Redmond's vast mountain.

Or you might think there's something of a niche between those that skills to handle this stuff, those that really don't care or notice and people who simply get annoyed because they're more susceptible to it. (It even happens to me once in a while .)

Microsoft's latest Edge step, I fear, pandered to the last group. the corporate offered a discreet update on its support pages.

The headline was forthright and, well, troublesome: "Can't uninstall Microsoft Edge."

I wanted to believe someone was having trouble ridding their system of this -- for them -- unwanted browser and was seeking help. But no, this was an announcement from the corporate.

It began with hope. Microsoft explained it had been migrating all Windows users from the old Edge to the new one.

The update added: "The remake of Microsoft Edge gives users full control over importing personal data from the legacy version of Microsoft Edge."

Hurrah, I hear you cry. That's surely holier than Google. Microsoft really cares.

Yet next were these words: "The remake of Microsoft Edge is included during a Windows system update, therefore the choice to uninstall it or use the legacy version of Microsoft Edge will not be available."

Those susceptible to annoyance would cry: "What does it take not only to force a product onto a customer, on the other hand but also confirm that they will never get obviate that product, albeit they need to? Even cable companies ultimately discovered that customers find answers ."

Yet, as my colleague Ed Bott helpfully acknowledged, there is a reason you cannot uninstall Edge. Well, initially. it is the only way you'll download the browser you really want to use.

You can, therefore, hide Edge -- it isn't difficult -- but not completely eliminate it from your life.

Actually, that's not strictly true either.

The tech world houses many large and twisted brains. they do not only work on Microsoft. Some immediately suggested methods to urge your legacy Edge back on Windows 10. Here's a method to try to to it.

Moreover, do you have to want to satisfy Microsoft's force with an equal and opposite force, there are ways to form the new Edge disappear. Here's one that's best attempted by those with quite a couple of computer skills.

Good people do bad things. Good companies do terrible things. I still worry that Microsoft has gone about launching edge up a painfully imperfect manner. it isn't sufficiently emphasized the delights of its new browser -- which are palpable. Instead, it's employing a little (too much) brute muscle.

Why not charm people into trying Edge with Windows 10? Telling them they can not uninstall it is not charming. Why not entice users to use Edge for every week and see if it's an improvement on their existing browser? If you've got confidence in your new product -- and Microsoft should have -- show it.

This isn't to mention Microsoft is universally awful. I'm fascinated, for instance, by the Surface Duo, Microsoft's new folding iPad phone. and the way can one not admire Redmond's plan to save the youngsters of America by buying TikTok?

Yet the strategy with Edge is obvious. Microsoft wants to expand its market share during a hurry. It wants an enormous bite of Chrome, which is now known to be a slow memory hog. It also wants to decimate the excellent people at Firefox.

Is it any coincidence, for instance, that Mozilla, makers of the much more public-spirited browser, announced 250 layoffs last week?

Ultimately, Microsoft -- and it isn't the sole tech company to think this manner -- seems to believe that the majority of people won't care, won't concentrate, and lots of will happily try the new Edge without even knowing it.

In this, Microsoft could also be entirely correct.

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