Starbucks just made a startling change to your coffee experience

 Starbucks just made a startling change to your coffee experience

Thanks to Microsoft technology, you'll now have very different thoughts over your Starbucks coffee within the morning, as you steel oneself against another working-from-home day.

Starbucks just made a startling change to your coffee experience
You open your laptop, bleary-eyed.

Your boss has already sent you two IMs and a meme in questionable taste.

You take your laptop into the kitchen and make yourself a coffee.

Because you're trying to be safe and frugal, you do not attend Starbucks a day. Instead, you purchase bags of its coffee and check out to duplicate the experience.

The coffee features a job to try to to. It's alleged to inject you with enough psychic energy to gird your whole self for the workday.

Now, though, Starbucks wants to vary the way you begin your day. As Bloomberg reports, its coffee bags are going to be adorned with a code that will transport you from your current location to the place where your coffee began.

Yes, you'll begin your day by considering where the very beans you're consuming began their life. you'll dream of another country, another climate, another life. albeit only for a couple of precious moments.

While you're doing that, please thank Microsoft.

Redmond has created the blockchain-based technology behind this fascinating step toward bringing customers closer to their beloved product.

The technology not only allows Starbucks drinkers to ascertain where their beans came from but also where they were roasted.

There is, of course, a marketing purpose behind this. Some customers prefer to steer beyond Starbucks, preferring to frequent smaller coffee houses boasting nattily-dressed, oddly-coiffed staff, and roasting beans on the premises. Or during a warehouse nearby.

Moreover, as some have begun to worry a touch more about the planet and its chances of survival, they need to understand more about what the art world calls provenance.

If that provenance has some romantic qualities -- even a couple of -- which may surely increase the merchandise experience.

Which, of course, makes for disturbing possibilities too. What if all food and drink companies were required to use this Microsoft technology -- or something similar -- and inform customers where their product ingredients came from, where they were put together and how?

How edifying wouldn't it be to get how, say, your morning corn flakes began their existence on an Iowa farm? How nourishing might it's to find out that there were tons of angst before they finally became the golden entities perched on your milk?

But what if they came from an area that incites bad associations. Perhaps you once had a nasty experience in Possum Bluff, Florida and you suddenly discover one among your breakfast treats was sourced there?

Given our difficult emotional times, the new technology could also incite painful bouts of conscience. What if your coffee beans have come from two different countries, one whose politics you accept and another whose you despise?

There's another delicious twist to Starbucks' new idea. The farmers who grow the beans also are given their own code. They, too, can trace where the fruits of their labors finally ended up. They, too, may have strong feelings.

Please imagine a hard-working Colombian farmer accessing her code and muttering: "New Mexico? I even have a cousin in New Mexico ." Or perhaps: "North Dakota? I had a devotee from there once. He betrayed me."

Transparency may be a word that's been oversold and underdefined. Yes, technology can help companies capture and reveal more data -- Starbucks says it's now amassed almost twenty years of bean-sourcing data.

But what proportion does one actually need to know? and the way much may find yourself upsetting you?

You really don't need to be upset very first thing within the morning, do you? Not any longer upset than you already are, that is

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